The game is real, be superior

Keep it classy, design it low

Play god

sell a utility, something they cant go without

Make them both want and need your product

Specific Product, Universal Packaging

The More your product offers the more the user is forced to navigate.
Break apart your product's design, possibly into multiple products if need be

Be Cable not Netflix:
    - nobody wants fish for dinner every night
    - nobody wants stinky fish
    
One idea leads to the next - people are stupid, the game is smart